Leadership plays a crucial role in shaping company culture. Lead by example, demonstrating integrity, accountability, and commitment to the company’s values. Foster a culture of teamwork and collaboration by encouraging employees to share ideas and work together towards common goals. Transparent decision-making and consistent feedback help build trust and respect, essential components of a strong company culture. Leaders should also be accessible and approachable, creating an open-door policy where employees feel comfortable voicing concerns and suggestions. Regularly celebrating achievements and milestones can also reinforce a positive and dynamic workplace culture.